Damen Shipyards (Gorinchem)
We are Damen
Damen is a family owned business that stands for fellowship, craftsmanship, entrepreneurship and stewardship. We believe that our oceans, seas, lakes and rivers offer humanity a growing range of possibilities in terms of trade, food, energy and recreation. We provide maritime solutions to meet these opportunities, through design, shipbuilding, ship repair and related services.
In the previous century, we revolutionised shipbuilding with standardisation and serial production. More than ninety years and 6,000 ships later, those pillars are unchanged. Their importance is only growing with the need for increased sustainability and digitalisation. It is our aim to combine our proven standardisation with the innovations of digitalisation to become the world’s most sustainable shipbuilder.
We offer you an Ocean of Possibilities. Join our family.
About us
Damen’s Marketing department is seeking a motivated Bachelor/Master student to help further define the profiles of our customers for each of our Product Market Combinations (PMCs). This includes Tugs, Ferries, Offshore, Defence & Security and Dredging. With your research as an intern, we will get a better focus on our marketing, communication, and sales activities. Recently, we segmented our products and marketing efforts into PMCs. Understanding the interactions and needs of our customers and their environment in these segments allows us to be more customer-centric, leading to higher customer satisfaction and loyalty. Now, we aim to take it to the next level by defining the profiles of the different customer groups involved in these PMCs.
The role
In this role, you will be part of the Damen Marketing department, based in Gorinchem. Specifically, you will work within the Customer Experience team, which leads the technological transition necessary to support marketing and digital sales processes within Damen’s IT landscape and architecture. This team focuses on the development and value creation of customer-facing applications (such as websites and the MyDamen-portal, but also the CRM systems of Damen). You will collaborate closely with the Customer Journey Specialist.
You will conduct comprehensive internal and external research to identify and define distinct customer/client segments for each of our seven PMCs. This position is an excellent opportunity for a student looking to develop a graduation research project, focused on mapping and understanding our customers more effectively. Through this, you will play a vital role in helping us prepare for the (digital) future by developing a tool for effective data management which is crucial in implementing AI solutions.
You will work alongside our Customer Journey Specialist and Digital Strategy Specialist, as part of a team that focuses on tackling complex problems and have the objective to identify business and commercial opportunities. We believe in the approach to find optimizations and new opportunities to use data, customer behavior analytics and trend watching to get a deep understanding of new techniques we can find valuable and apply as new solutions. By the end of your internship, you will deliver and present a comprehensive overview of the customer segments (and possibly more) for each PMC, to the Marketing Business Partners and the Sales Directors.
Key accountabilities
Market Research:
Customer Segmentation:
Skills & experience
At least several skills/experiences from the following list are required to be considered:
What we offer
Recruiter:
Email:
[email protected]Please apply through the Apply Button. Due to GDPR reasons we cannot accept applications by email.
FunctieomschrijvingAre you a MSc university student chemical engineering with an interest in development of biobased processes? And are you looking for a challenging internship or graduation...
FunctieomschrijvingENERCON kan regelmatig studenten een stageplaats of afstudeeropdracht bieden. Zowel op MBO, HBO als op WO niveau, voorbeelden zijn: Servicemonteurs, Engineers (mechanical,...
Als je liever elke werkdag hetzelfde werk verricht als student, dan is deze afstudeeropdracht bij SPIE Hoogspanningslijnen waarschijnlijk niet voor je weggelegd. Deze baan bij SPIE Energies...
locationsGorinchemtime typeFull timeposted onPosted 30+ Days Agojob requisition idJR0005118We offer you an Ocean of Possibilities. Join our family.About usDamen aims to become the world's most...
locationsGorinchemtime typeFull timeposted onPosted 30 Days Agojob requisition idJR0005168We offer you an Ocean of Possibilities. Join our family.About usDamen aims to become the world's most...
locationsGorinchemtime typeFull timeposted onPosted 22 Days Agojob requisition idJR0005128We offer you an Ocean of Possibilities. Join our family.About usWithin Damen, the Damen Data Services team is...
locationsGorinchemtime typeFull timeposted onPosted 30+ Days Agojob requisition idJR0004992We offer you an Ocean of Possibilities. Join our family.About usDamen aims to become the world's most...
locationsGorinchemtime typeFull timeposted onPosted 17 Days Agojob requisition idJR0005396We offer you an Ocean of Possibilities. Join our family.About usThe Marketing department is based in...
locationsGorinchemtime typeFull timeposted onPosted 14 Days Agojob requisition idJR0005427We offer you an Ocean of Possibilities. Join our family.Be aware, this role is filled for the upcoming...
locationsGorinchemtime typeFull timeposted onPosted 16 Days Agojob requisition idJR0005408We offer you an Ocean of Possibilities. Join our family.About usDamen’s Marketing department is seeking a...