Marketing & Communications Specialist

Vice President - Marine Service ＆ Digital Central Europe

As a Marketing & Communications Specialist, you will play a key role in positioning ABB in key markets according to ABB Process Automation – Marine & Ports and Measurement & Analytics divisions’ business priorities. You will develop and exe-cute strategic marketing plans for specific countries in Europe, drive lead genera-tion through digital marketing and support sales activities. You will also organize the divisions’ participation at regional events, ensuring a strong market presence. Your creativity, strategic mindset, and organizational skills will be essential for success in this role. About the Divisions You will work across ABB Process Automation Divisions – Marine & Ports and Measurement & Analytics, executing marketing and communications activities aligned with each division’s priorities. For the Measurement & Analytics division, your focus will be on the Netherlands, while for the Marine & Ports division, you will cover the Netherlands, United Kingdom, Denmark, and Germany. This role is based in Rotterdam. The Marine & Ports division leverages ABB’s electric, automated and digital technologies to enable safer, smarter and more sustainable marine and ports industries. ABB Marine & Ports provides solutions from grid to pro-peller, and ship to gate, including the pioneering Azipod® propulsion, elec-tric and hybrid technologies, port automation and electrification systems and digital innovations. The Measurement & Analytics division combines innovation and experience to provide advanced instrumentation solutions and analyzers. Our broad range of reliable and accurate tools supports industries operating in the most challenging conditions. In addition to standard products such as flow meters, pressure transmitters, and gas analyzers, we specialize in pro-ject engineering, system integration, training, and after-sales service. Join a rapidly growing department where you’ll be part of an ambitious and dy-namic team. We combine a professional approach with a warm atmosphere, ensur-ing a workplace where flexibility, collaboration, and personal growth go hand in hand. In this role, you’ll be actively contributing to a more sustainable future in a thriving and innovative market. Your work will have a real impact, and you’ll be sur-rounded by passionate colleagues who share the drive to make a difference. If you're looking for a career with purpose, flexibility, and the opportunity to grow alongside evolving industries, this is the place for you! Your role and responsibilities include: • Define and execute annual marketing & communications and internal plans in collaboration with Sales, Product management and Marketing & Commu-nications. Develop business plans focused on driving business development for a defined market. Support the product launches by localizing plans and implementing value proposition and positioning documentation, both - In-ternally and externally. • Develop and implement strategic and comprehensive digital marketing campaigns, activating lead to revenue funnels. Define roadmaps for web, marketing automation, social media, and define analytics prior implementa-tion. • Establish and measure Key Performance Indicators (KPIs) to maximize mar-keting activities’ impact on business outcomes. Use analytics to draw ac-tionable insights, optimize campaigns, and enhance marketing effective-ness. • Actively support an ongoing ABB-wide website transformation program, optimizing user experience and engagement. Support the team in the de-velopment of a best-in-class digital presence across platforms. • Adopt marketing automation tools for lead scoring and lead generation. Collaborate with sales teams to implement strategies ensuring alignment, effective lead follow-up, and qualification. Provide structured processes for lead handover to sales teams. • Organize ABB’s presence at trade shows, conferences, as well as local cus-tomer days, for both divisions. • Set-up Marcom & Communication structure/ processes in Central & South Europe and guide local MARCOM in Europe. Work with the global marketing & communications teams in the divisions to ensure alignment and local awareness.

• Bachelor’s degree in Marketing, Communications, or related field.
• At least 3 years of professional experience in marketing, communications, or a related field—international B2B experience preferred.
• Strong expertise in digital marketing tools and processing communications within the B2B market.
• Solid knowledge of CRM and marketing automation tools (experience with Salesforce is a plus).
• Familiarity with Adobe Photoshop/InDesign is an advantage.
• Strong analytical skills with a focus on communication metrics, measure-ment, and KPIs.
• Fluent in both Dutch and English, with excellent communication skills.
• An analytical mindset with a passion for customer satisfaction.
• A proactive, hands-on attitude with the ability to work independently.
• Open-minded, adaptable, and eager to explore new challenges every day.
• A true team player with a can-do mentality—collaborative, solution-oriented, and always ready to make an impact.

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and more than 105,000 employees worldwide. What Does ABB Offer You? A challenging full-time position (40 hours) within an international organization. You’ll help advance the maritime sector and work for high-profile clients around the globe. ABB is committed to your personal and professional growth, offering training, education, and development opportunities. Additionally, you can expect: • A competitive salary and excellent benefits, including: • 27 vacation days and 13 ADV days. • A strong pension scheme. • A thirteenth month. • A company phone and laptop. • The opportunity to participate in our share program. • Discounts on gym memberships and bicycle purchases. • Daily fresh fruit at the office. Are you interested in this vacancy? Then don't wait any longer and apply immediately. Register your resume and apply online at www.abb.nl by clicking on 'Working at ABB'. The application process consists of 2 rounds of interviews. For any questions about the position, please contact Jacqueline Pereboom, Talent Partner, via 010 - 407 82 14 or [email protected]. We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory