Marketing Specialist

Global Product Manager EML

As a Marketing Specialist, you will take ownership of marketing and communications (marcom) activities for Emergency Lighting across Europe. You will join the Van Lien emergency lighting team. This department specialized in providing emergency lighting products, solutions and services. Based in Rotterdam, you will play a pivotal role in coordinating the creation of sales tools, Documentations, product launches, support and improve Brand visibility, creating and maintaining web pages, and organizing social media content. Additionally, you will assist in preparing exhibitions and collaborate on global product-related initiatives such as catalogues and digital platforms. In this role, you will also supervise and coordinate the work of assistants to ensure smooth execution of projects and drive customer satisfaction survey. As the European MarCom Coordinator, you will play a pivotal role in shaping our brand presence across the region. Collaborating closely with local teams, you will oversee a wide range of marketing and communication initiatives to drive engagement and business growth. Key responsibilities include: • Driving product launches and updating master data catalogues. • Creating and maintaining web pages for product information. • Managing social media: Lead the creation and execution of engaging social media campaigns to strengthen our online presence and build a vibrant community. • Advancing Digitalization: Spearhead digital marketing initiatives that leverage cutting-edge technologies to improve outreach and efficiency. • Support and Lead Branding visibility • Exploring E-commerce and AI Opportunities: Assess and potentially implement e-commerce strategies and AI-driven solutions to stay ahead in a competitive landscape. • Organization of trade exhibitions. • Supervising and coordinating assistants within the marketing team. • Organize and drive satisfaction survey. • Supporting global product marketing initiatives such as Branding strategy, catalogues and digital solutions.

• Bachelor’s degree in Marketing or a related field.
• 2 to 3 years of experience in a similar marketing role.
• Strong communication skills in both Dutch and English.
• Analytical mindset with a passion customer satisfaction.
• Ability to collaborate across different levels of the organization internal and external.

• Join an undiscussed market leader, a strong brand that markets high quality products
• Feel empowered: take ownership and drive exciting results in your scope of action
• Benefit from an open and solution-oriented work culture

More about us ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and more than 105,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com What does ABB have to offer you? A versatile and varied full-time job of 40 hours within an international concern. ABB likes to invest in your development. We offer you education, training and growth opportunities. Furthermore, we offer you: • A competitive salary and excellent benefits, including: • 27 vacation days and 13 ADV days. • A strong pension scheme. • A thirteenth month. • The opportunity to participate in our share program. • Discounts on gym memberships and bicycle purchases. Are you interested in this vacancy? Then don't wait any longer and apply immediately. Register your resume and apply online at www.abb.nl by clicking on 'Working at ABB'. The application process consists of 2 rounds of interviews. For any questions about the position, please contact Jacqueline Pereboom, Talent Partner, via 010 - 407 82 14 or [email protected]. We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory