Senior corporate marketing manager

It is essential that ASML has strategic insight into how to position its products and optimize its solutions for customers in order to deliver the best value proposition for the customer and to optimize the opportunity for ASML. This includes aspects like pricing and Cost of Ownership (CoO).

The responsibility for modelling customers’ patterning Cost of Ownership, the contribution of lithography therein, and how to price ASMLs lithography systems is centralized in the Corporate Marketing department within ASML’s Strategy & ESG Office, and the senior corporate marketing manager plays an important role in it.

This senior corporate marketing manager role resides in the Product team of the Corporate Marketing Department (CMKT). This CMKT-Product team aims to enable well-informed decision-making at ASML executive level by providing quantified patterning Cost of Ownership scenarios with in a consistent and transparent manner supported by clear narratives. Main stakeholders are Board of Management, Core Executive Team, and Customer Teams.

In this role, you will work to understand patterning technologies and cost drivers at our customers who produce chips in Advanced Logic, DRAM and NAND Memory, and mainstream technologies. Also, you will develop models that describe the intricacies of customer behavior and the choices they make, e.g. litho exposure choices, tool productivity, non-litho patterning cost drivers. You will share and align your findings with ASML senior leadership and act as advisor regarding Cost of Ownership. Objective is to ensure long-term ASML business success through optimizing (price) positioning of ASMLs products and optimizing the ASML solution for the customer. Ownership of a variety of models and data is expected.

These analyses feed into the product portfolio process, the annual long-term strategic planning process, as well as customer engagements. Your work both drives the top-line of ASML and is of important guidance towards our Customer Teams and Business Lines.

• Collect and manage patterning cost data and insights, and develop quantitative models regarding customers’ patterning processes, cost drivers, and litho usage, e.g. by collaborating and interacting with ASML colleagues, customers, partners, and gathering data from public domain.

• Develop strategic scenarios: compare the Cost of Ownership for our customers between different patterning options. Develop consistent and clear narratives and advise ASML senior leadership on CoO to enable them to optimize positioning of ASML products and to refine ASML customer solutions.

• Independently own/scope, lead and execute multiple projects or a program with mid to long term time scope with participants across multiple Departments and domains, e.g. Corporate Marketing, Business Lines, Technology Development Center, Customer Teams. Develop ways of working. Mentor junior team members.

• Effectively manage senior stakeholders, inside and possibly outside ASML, to build effective working relationships and high levels of professional credibility and mutual trust.

• Masters’ degree, preferably in technical field; PhD degree is a plus.

• Proven track record of 10+ years of interactions with senior management / customers / market analysts.

• Understanding of and/or experience with semiconductor technology and our customers’ production is a strong plus.

As a senior corporate marketing manager, you need:

• Excellent analytical skills:

  • Must be able to process and interpret data, information, and documents with analytical skills while keeping the big picture in mind.

  • Fast learning and applying new information or skills.

• Project & self-management skills:

  • Ability to complete assignments in a demanding environment with attention to details and high degree of accuracy.

  • Work according to procedures within the set timelines to ensure timely delivery. 

• Consultancy skills:

  • Demonstrate open, clear, concise and professional communication as an excellent communicator & active listener

• Language:

  • English is the standard language in ASML; proficiency in other languages (Dutch / Chinese / Japanese / Korean / German) is a plus

• Team player & flexibility:

  • Work with a mixture of specialists / generalists located across the globe while bridging across different cultures.

• Tooling:

  • Experience with Excel is a must and further self- learning thereof is required.

This position requires access to controlled technology, as defined in the United States Export Administration Regulations (15 C.F.R. § 730, et seq.). Qualified candidates must be legally authorized to access such controlled technology prior to beginning work. Business demands may require ASML to proceed with candidates who are immediately eligible to access controlled technology.

ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that Diversity and inclusion is a driving force in the success of our company.

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Work Experience: 10-15 years,16+ years

Travel: 10%

Education Level: Master,PhD

Employment Type: FULL_TIME

Team: Strategy

Technical Field: